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Old Trafford and Tottenham Hotspur Stadium feature in Top 10 best stadiums, but Anfield and Stamford Bridge miss out

super stadia

A report by Brand Finance titled ‘Football 50 2019’ examined the most valuable and strongest football brands

Brand Finance’s annual report into football brand, marketing and finance information has concluded Real Madrid are the most valuable club brand in 2019.

After knocking Manchester United off the perch from last season, Los Blancos are valued at €1.646 billion and are also recognised by the independent
brand valuation consultancy as the strongest football brand.

Real Madrid’s success on the pitch has helped contribute to their dominance off it

Real Madrid’s success on the pitch has helped contribute to their dominance off it

The home of LaLiga giants, the Santiago Bernabeu, is also recognised as topping the stadia performance chart.

Working alongside engineering and consultancy practice BuroHappold, the report aims to determine how football stadiums benefit the clubs based on three key aspects; Matchday Experience, Broadcaster and Partner Appeal and Match Impact.

By focusing on these three aspects (which encompass sound attractiveness and fan volume) BuroHappold and Brand Finance have developed the Venue Performance Rating (VPR) for each of the stadia in the Brand Finance Football 50 ranking.

A statement from the report details how having a superior stadium can have a huge impact on and off the pitch for clubs around the world.

Spurs opened the doors to their new stadium in April

Spurs opened the doors to their new stadium in April

It reads: “The evolution of stadium design over the past 15 years can be seen in comparisons between Tottenham Hotspur and Arsenal.

“The Emirates Stadium is still a strong performer, but the new Tottenham Hotspur Stadium rates higher in all categories. Tottenham’s score was enhanced further by its built-in capability to host NFL games, thanks to its sliding pitch.

“A superior stadium can ultimately bring on various positive outcomes, such as better on-pitch performance or more favourable sponsorship opportunities. This, in turn, influences brand strength and brand value.”

Scroll down to see the top 10 stadiums in the world, according to the VPR to see what score they were given.

10. Schalke 04 (VELTINS-Arena)

The VELTINS-Arena is home to Schalke and can hold 62,271 fans

The VELTINS-Arena is home to Schalke and can hold 62,271 fans

9. AC Milan (San Siro)

The San Siro may not be the most attractive stadium, but it still has a lot of character

The San Siro may not be the most attractive stadium, but it still has a lot of character

8. Inter Milan (San Siro)

Although shared, the fans of Inter and AC have different impacts on the San Siro

Although shared, the fans of Inter and AC have different impacts on the San Siro

7. Ajax (Johan Cruijff ArenA)

The Johan Cruyff ArenA hosted a Champions League semi-final this season

The Johan Cruyff ArenA hosted a Champions League semi-final this season

6. FC Barcelona (Camp Nou)

The Camp Nou is an iconic football stadium

The Camp Nou is an iconic football stadium

5. Manchester United (Old Trafford)

Manchester United are still one of the most iconic clubs in football

Manchester United are still one of the most iconic clubs in football

4. Tottenham Hotspur (Tottenham Hotspur Stadium)

Tottenham’s new stadium is a thing of beauty

Tottenham’s new stadium is a thing of beauty

3. Bayern Munich (Allianz Arena)

Bayern have spent more than a decade at the Allianz Arena

Bayern have spent more than a decade at the Allianz Arena

2. Borussia Dortmund (Signal Iduna Park)

The ‘Yellow Wall’ at the Signal Iduna Park is one of the most spectacular sights in world football

The ‘Yellow Wall’ at the Signal Iduna Park is one of the most spectacular sights in world football

1. Real Madrid (Santiago Bernabeu)

Real Madrid are the strongest and mots valuable brand with the best stadium in football

Real Madrid are the strongest and mots valuable brand with the best stadium in football

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